Thursday, March 26, 2020

How To Determine If SEO Is What Your Business Needs?

Calgary SEO

The digital environment follows a faster pace. Your business operating in this environment needs to be innovative, updated, and trending all the time. It is important to know the current market trends, learn about the preferences of your target audience, and stay keen regarding the position and performance of your competitors. At the top, you need to be aware of your internal performance to maintain high quality.

Traditionally, all of this has been not very easy, but today, Search Engine Optimization (SEO) is here to make things easier and productive for you. As a business owner, having a sound SEO strategy is all you need for enhanced business progress, larger profits, and higher ROI.

Even though SEO is only a process to decide your search engine ranking, it can act as an effective tool all along. Knowing how it works can help you greatly. Before that, you need to know when your business needs SEO. Following indicators determine if your business now needs SEO to progress further: 

1. You don’t know how much traffic you are getting and from where

While your business website has maintained a presence online, you must know how much traffic you are getting and from where. Businesses work every day to increase the traffic on their websites. It allows more visitors and, thus, more conversions. If you do not know the size and demographics of your traffic, it's time you take help from SEO analytics.

Various SEO tools such as Google Analytics helps you know your traffic, audience, and their online behaviors, especially regarding your website. You get to understand and improve a lot of things such as bounce rate, click-through rate (CTR), and whatnot.

2. Your search engine ranking is declining

If you observe your search engine ranking is declining and you have fallen to a lower page, your business is in dire need of SEO. It is important to learn about the requirements of SEO and fulfill them to maintain your search engine, and keep improving it.

Various SEO requirements such as great content, visual content, better user interface, faster loading speed, internal and external links, etc. are important to comply with.

3. You are getting lesser leads and conversions than before

If your business experiences lesser leads and conversions all of a sudden, it is likely due to abandoning SEO requirements. As long as businesses focus on SEO, lead generation and conversions take place at a good rate. A decrease in the rate means you should focus on SEO more than ever before.

4. Your content is outdated and unattractive

Search engines prefer updated and engaging content. In this fast-paced digital environment, great content is what attracts your audience. If your business content is not updated, images and videos are not added, and you are not getting enough traffic, your business performs poorly.

Keeping up to the SEO requirement of captivating and topnotch content is significant. If yours is not, hold up to SEO. Know what SEO demands and update your business website accordingly.

5. You have not worked on link building until now

Link building is another important thing to do for online businesses. It is a means to interdepend and interconnect with other businesses, blogs, and significant online websites. There are two types of link building, internal and external. Both are equally important to attract and engage visitors.

If your business has not worked on link building until now, learn how important it is for SEO. As you expand the reach with link building and establish a strong online presence, SEO comes into play. It recognizes your efforts and improves your ranking. However, link building is a bit tricky. You need to be careful when implying and choosing web pages to link. SEO analyzes the linked pages carefully.

6. You have not established reviews and testimonials on your website

A good way to know regarding the performance of your business is by establishing reviews and testimonials. It is critical to allow visitors and customers to leave feedback. While a positive review establishes your credibility, a negative review makes room for improvements. Either way, it is beneficial for your business.

Moreover, it is a crucial aspect of SEO as SEO believes in gathering customer feedback. It increases your accessibility and helps you hold onto an effective SEO strategy.

7. You do not have a proper plan to follow

Establishing a business and running it in this online world are two different things. Running your business takes more effort and focus. From marketing to sales and customer service, you need to have a proper plan to follow. Without a guide, you cannot do well in this competitive business environment.

If your business does not acquire a plan, it is best to create a sound and practical SEO strategy. You can find the flaws and limitations of your business through any SEO tool, a software or a human expert. Without an SEO strategy, it is difficult for your business to have a reputable online presence.

8. Your social media marketing campaigns do not bore fruits

If you allow your content to be shareable and have created several social media marketing campaigns, you must be expecting good results. However, if you do not end up with one, know that you lack somewhere at SEO. With increasing competitors and toughening business environment, it has become important to focus on SEO. A focused SEO strategy is the one that is linked to all the domains and aspects of your business. Having that created will end you up with sweet fruits.
Final Thoughts

It is easy to know when your business needs SEO. All you need to do is keep an eye on the performance of your website. With rapidly changing trends and online business needs, you never know when someone takes your position. Staying aware of everything that's happening in the online world helps you shape your SEO strategy accordingly. This way, you comply with SEO needs and requirements really well, which, in turn, delivers higher profits and ROI for your business.

Tuesday, January 14, 2020

search engine optimization NEW 2020 secret Tips!

search engine optimization NEW 2020 secret Tips! 

How Does SEO Work?
Searching for something on the Internet nowadays has become a simple task. All it takes is the push of a
button, and you are provided with a plethora of different search options to choose from. While this task
may seem simple to the layman, it takes a lot to determine what websites turn up on your search. A
highly complex algorithm was formulated at one point in time to bring to you the search results you
were looking for.
The other side of this picture is much more complicated than what meets the eye. For anyone with a
website, they need to learn the terminology that is attached to this system and how the system actually

What is SEO?
SEO stands for search engine optimization. It is a process that every website has to go through, which
involves writing your website and its various pages in such a way to get more unpaid traffic directly from
search engines. SEO allows you to design your website so that it becomes more valuable to different
search engines. This value is what determines where your website is placed in the search results of web
surfers. This makes it the key way in which your website gains more traffic.
Traffic is essential for any website's success because it is what allows you to monetize from your
website. If you do not get traffic, you will not sell whatever it is your website is trying to pitch to its
visitors. Search engines aim to provide Internet traffic with the highest quality and most relevant
content that is available, and they do this by making websites use SEO.
Once something is searched on an engine, your website appears on a SERP (or search engine return
page), and your position on the page is determined by your SEO. Thus, your aim should be to optimize
your page enough to make it as relevant as possible with regards to the subject you are addressing
(which will put your website in the top results, and this will generate more traffic).

Thursday, January 2, 2020

Which is better: Search engine optimization or Pay per click?

Calgary search engine optimization - Professional SEO

Which is better: SEO or PPC?

When it comes to ecommerce marketing, there are two giants you must have heard of, SEO and PPC. For some businesses, SEO is the key to generate higher sales, while for others, PPC is a highly effective solution to increase your potential customers. Before we move on to the comparison, you must know what SEO and PPC actually are.
What is SEO?

Search Engine Optimization (SEO) is all about driving organic traffic to your website. Most of the high-end ecommerce businesses spend thousands of dollars on SEO each month to improve the rank. SEO delivers great results, and once you have reached high rank, you tend to stay as long as a competitor starts investing a lot in SEO and caters SEO requirements.
What is PPC?

Pay-Per-Click (PPC) is a marketing technique used by ecommerce websites to draw a lot of traffic their way. The ads display at the top on various social media sites as well as on high ranked pages of Google. When an internet surfer clicks the ad, he is lead to your website. And so, you have a new visitor.

Marketing strategies and business goals vary from company to company. Accordingly, people choose to go for SEO or PPC for their business. Having known what SEO and PPC are, you need to decide on your own, which is better for you. Following are the factors that put forward key differences between SEO and PPC:

Website traffic

When it comes to website traffic, SEO drives organic traffic to your website depending on how well you adhere to SEO requirements and follow SEO trends such as fast loading speed, inserting keywords and LSI keywords in your content, adding internal and external links, etc. This way, SEO drives quality visitors who have more chances to convert into customers.

On the other hand, PPC drives quick traffic to your website by displaying your ad almost everywhere. It might bring a lot of visitors to your website, but only a few of them become customers.


The visitor that comes to your website through SEO is free of cost; however, you need to pay for each visitor that lands on your website by clicking on an ad with a PPC campaign. The cost-per-click (CPC) varies from one business to another and depends on what you want out of your PPC campaign.

If you are targeting a local audience, then PPC costs are lower, but when you need to promote your brand across the world, PPC costs spiral up. These can be as low as $1 per each click and as high as $70 per each click.

As far as cost-effectiveness is concerned, SEO is the winner as it brings long term visitors at a cheaper cost.

Targeting the audience

If your business is newer and you need to target audience to increase your brand visibility, a PPC campaign would immediately do so. It displays the business ad on high ranked pages and social media to drive a lot of traffic. This way, people are targeted quickly, and your brand is visible in no time.

If brand visibility is your main concern, PPC comes forward as a better option.

With SEO, you need to put in some real effort in targeting the audience, be it local or multinational. And so, your brand takes time to be visible to your targeted audience. However, there are several cases where investing high in SEO and following through the requirements promoted a brand really quick.


When it comes to sustainability, SEO is the clear winner.

SEO helps drive organic traffic to your website instead of timely traffic. Over time, SEO establishes your credibility and reliability. As you rank on the top on Google and other search engines, it automatically generates a perception that you can be trusted.

As far as PPC is concerned, it is not sustainable at all. People usually do not like trusting in ads. Often times, clicking on an ad leads to a scam page that results in a virus in a visitor's device. Due to the increasing rate of such fraudulent click cases, PPC is not a marketing strategy that will help you in establishing credibility among the target audience. Thus, no sustainability!

Return on Investment (ROI)

The organic traffic that comes through search engines is serious and quality traffic. It improves the return on investment (ROI) in the long run. With a paid campaign like PPC, you might have a lot of temporary visitors who were surfing over the internet just for fun and landed on your website out of curiosity.

On the other hand, this is entirely not the case with search engine traffic. No one has time to search for some random keywords and visit different websites that appear for the sake of enjoyment. Also, SEO drives long-term traffic with high potential customers, and so you have increased sales meaning good enough ROI.

A soon-to-end PPC campaign might increase leads and say sales as well, but as PPC is expensive, you will not be able to have a good ROI.

With SEO, you invest less and get more while with PPC, it is the opposite.
The Ideal Solution? SEO, and PPC.

In an ideal marketing world, investing in both SEO and PPC is the key to online success. While SEO aims at long term benefits, traffic, and sales, PPC is important to promote a recent product launched and raising brand awareness among the public.

To make your business successful, you need to keep investing in SEO every month as per your business requirements but launch a PPC campaign when you initially launch your business or launch a new product once your business establishes well and people know about it.

Taking both of these marketing strategies together and designing them in a way that they offer integrative benefits is something not every business can do. The one who learns to do this in the best way wins in this ecommerce world!

Tuesday, December 31, 2019

Search engine optimization 2020 best practices

Is SEO worth the money?

Search Engine Optimization (SEO) is misunderstood by many to be a magic wand that solves all your business problems. Many people think that SEO brings thousands of visitors to your website and increases your sales in a day. With such misconceptions established and accepted, many online sellers have declared SEO as dead. However, this is absolutely incorrect.

What SEO is?

To know whether SEO is worth the money anymore, you need first to clear your SEO concept. SEO is the science of the World Wide Web that keeps changing its requirements and evolves over time. The key to bringing in profits through SEO is to observe the changes, follow new trends, and design marketing strategies accordingly.

All in all, it is important to keep an eye on potential dangers that SEO comes with. When you are successful in maintaining a good balance between strategies and implantation, SEO will be worth the investment – both money and effort. If you fail to do so, SEO will seem like an outdated tool for you.

It is further important to highlight that the benefits and profits you receive from SEO vary from business to business. This is so because there cannot be a similar marketing strategy for two businesses belonging to two different niches. Every business has its own goals and objectives to meet, and so, the SEO strategy differs. Reading through the following important points, you will know if SEO is worth the money for your business.
Point 1. SEO helps rank your business at the top in search engines.

You must know what SEO actually does. Well, SEO works when you follow the requirements, such as creating SEO content by putting in keywords and using a great user interface on your website. When Google determines that your website is going well with the SEO requirements and fulfills most of them, it automatically ranks your page at the top or at least on the first web page.

So when an internet user searches for a relevant keyword, your site stands atop. This way, you are going to have a lot of visitors on your ecommerce website.

Point 2. SEO drives organic traffic to your business website.

SEO works to drive organic traffic on your business website. This happens when your website can handle all the traffic that comes; it's a way. As per SEO requirements, user experience, and the speed at which your website loads are the two important factors that Google takes into account for driving organic traffic to your website.

Point 3. SEO offers quality visitors.

While you might get a lot of visitors through paid ads, they won't be quality visitors. When you rank at the top in the search engines, people who visit your website must be serious visitors. Thus, there are more chances of increasing leads and conversions with SEO, while paid ads or PPC results in merely more traffic.

Therefore, if speedy visitors are your main concern, SEO might not be worth the money for you. SEO aims at long-term results and traffic, while paid ads have to offer short term benefits. If you think your business needs long term results, you must invest in SEO.

Point 4. SEO helps you in establishing your business’s credibility.

People usually do not think ads are credible. While a number of people are quire relevant to the purpose of paid ads, people think they are just a marketing tool. On the other hand, people highly value the websites that are appearing at the top in search engines. This automatically establishes your business's credibility in the mind of the visitor.

According to a study, only 1 to 2% of internet users navigate down to the second page of Google. Mostly, visitors like to rely on websites appearing on the very first page of Google. And so, that’s where most conversions take place.

Point 5. SEO is highly cost-effective than other ways of driving traffic.

SEO offers quality traffic, which offers long term benefits to your business. Other ways of driving traffic such as PPC are exceptionally expensive as you are going to pay a certain amount for each click on the ads that display your business and every visitor you get. When an internet user sees your ad on Facebook, YouTube, Twitter, or any other social media website and decides to visit you, they click on the ad. This way, you have a new visitor with each click.

The cost for every click, usually known as Cost Per Click (CPC), depends on ad quality as well as the competition in your business niche. You might be paying as less as $1 for every click or as high as $70 with PPC.

This makes SEO highly cost-effective and, thus, worth every dollar.

Point 6. SEO is an investment.

SEO is a long-term investment. Every dollar you pay for SEO generates results in the long run. Investing in SEO varies from business to business as per the needs and the budget. If you already are a well-established ecommerce website, you might not need to spend that much on SEO. However, if you are a relatively new ecommerce website, you need to invest more to win the competition and make your way to the top Google ranking.

Every business invests in SEO as per the marketing budget. You can increase or decrease how much you are investing over time. For a small, local business, $300 to $500 per month is a great SEO investment. For a multinational business-facing strong competition, the SEO investment has to range from $1,000 to $6,000 every month!
The Verdict

Keeping in view the above points, you must have a good idea of what SEO does for your business. If your business goals align with these points, you are good to go with SEO. You need to have a close look into what SEO delivers for your business particularly.

As a final verdict, SEO is definitely worth the money should you keep up with requirements and trends!

Monday, December 16, 2019

why Business needs Search Engine Optimization

Search Engine Optimization Calgary

MRC SEO Consulting 4911 30 Ave SW, Calgary, Alberta T3E0V4 Phone: (403) 386-7427
Finding a Calgary SEO specialist for your agency can be a tough job. If you want to be on the very first page of the SERPs (or Search Engine Results Pages), SEO is extremely crucial.

There are lots of elements that enter into SEO, and working with a specialist is important for your success. SEO is simply one piece of an effective Tulsa marketing project, but if used properly, it can produce excellent results.

Why is it essential to work with a Marketing Firm that Focuses on SEO?

Employing an SEO expert is essential since, without the correct understanding and experience, you won’t have the ability to see the results you prefer. SEO can take months to see results with Google's algorithms, so employing an SEO with the guarantees of the ideal certification that you will prosper.

A professional SEO will have the ability to provide you an in-depth analysis of the very best SEO methods to use for your site.

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We Produce Results

Our customer complete satisfaction is the lifeline of our service. Our Calgary SEO Providers will provide our customers the online power to produce certified leads.

Tuesday, December 3, 2019

Frequently Asked Search Engine Optimization Questions

Frequently Asked Search Engine Optimization Questions

How can you help us overcome the sharp rise in content marketing competition?

The process of content creation at the MRC Calgary SEO Consulting is based on our vast market research and analysis. We follow specific strategy for every business segment based on consumer awareness, competition level, opportunities, threats, strength and weakness of the products and services.
We select the most potential platforms including the social media, blogs, infographics, and presentations to attract the readers’ attention. Our programs are spread over several planned steps that generate definitive results within the targeted span of time.
  • Market Trend analysis
  • Understanding the consumer needs , wants, and demands (NWD)
  • Research on contemporary brands, businesses and products
  • Creation of marketing strategy to sync with the NWD
  • Creation of value for your brands and products
  • Customization of content for the best reader experience
  • Content optimization for the mobile and smart phone users
  • Instant comparison on products and brands
  • Pragmatic approach to establish, sustain and promote your brand awareness
  • Consistency in upsizing product and competition related information
Our advanced technology tools, search engine optimization  algorithms, search engine strategies, web design methods, and keyword research are the keys to your success. We push your brand and products beyond the scope of competition in the present and future markets.

 What is the Realistic SEO timeline for startup Companies you suggest?

The answer to your question could be complex or simple, depending on your expectations from the market. The primary parameters include brand visibility, reader attention, product relevance, content quality, reader experience, retention, and interaction with your website. These are fairly controllable factors.  The non-controllable factors are competition, market trend, changing user preferences, and statutory regulations. The SEO timeline we suggest at the MRC SEO Consulting is based on some key factors listed here. We have split it into two parts for the existing and the newly designed website.
Existing website
  • Website Age
  • Existing content (quality, relevance, competition, reach, etc).
  • Web design relevance to your business and brand
  • Existing SEO Services volume & effectiveness
  • Gap between your projected goals and the present status
  • Existing and projected competition
New Website
  • Web design and content strategy & structure
  • Marketing demographic and psychographic analysis
  • Target planning for smart phone users, online shoppers, and social networks
  • Content and marketing strategy for the consumers of various ages. They are the boomers (<=1965), Generation X (1966-79), Millennials (1980-2000), and the generation Y (from 2001)
  • Consistency in keyword & content upgrade, update, link building, personalized communication, etc.
  • Keyword research, long tail and short phrases selection, density and distribution, relevancy, and transparency of product information.
The listed factors are not strict and binding. They can be related to both the categories. Our SEO experts at the MRC Calgary SEO Consulting can give you business and brand specific timeline once you start interacting with us for our services listed on

How do you link the SEO to the site design, build and the CMS?

  • SEO & Site Design: The key factors we incorporate into your website design are the accessibility, navigability, usability, simplicity, quality, velocity (speed of loading), and adaptability (responsiveness to the mobile and smart phone users). We carry your brand and business to every individual user at the local, national and the global levels.
  • SEO & Site Build: The foundational elements that make up our site building strategies are the business model, connectivity with the visitors, competitor psychograph, target user demography, scalability, ease & speed of linking, and content visibility.
  • SEO & CMS: Keyword research & selection, content quality & presentation model, keyword integration and distribution, keyword proximity with synonyms, ease of update and upgrade, image and video integration, and reader retention capacity are some of the inherent qualities we incorporate into the CMS.

 How do you ensure consistent brand visibility in the social media?

Social media is a dynamic platform, which can roll out any established brand within the shortest span of time. Our approach at the MRC Calgary SEO Consulting is based on consistency, vision, competition, and practical approach to user level interaction.
  • Connectivity: We establish one to one connectivity at the individual level. The first time contacts keep track of your products, brand and business due to our personalized approach.
  • Visibility: Our social media SEO is based on keyword planning, selection & integration, content writing & presentation style, organic SEO and Adwords, selection strategy for user demography, etc. We ensure consistent visibility of your brand on every search for the related concept, information, and product specific data.
  • Acceptance: We ensure user acceptance of the marketing concepts, relevance, and the approach consistently. The potential users come in search of your brand rather than the other way round.
  • Endorsement: The marketing strategies at MRC Calgary SEO Consulting ensure user trust from all the aspects related to product quality, dependability, reliability, feasibility, and durability. Consistent conversion of leads to sales (represented in the social media through infographics) increases the trustworthiness of your brand. The increase in followers, likes, reviews, and shares keep your brand continually visible.

What is your formula for SEO success through ethical techniques?

The ethical techniques of SEO used by MRC  SEO Consulting are based on white hat strategies. Some of them are listed here.
  • Position: We follow the search engine guidelines of Google and others literally. Our brand positioning based on quality and relevant content, extensive keyword research, social media analysis, user experience metrics, analytics utilization, local directory listing, responsive designs, and positive link building. Our strategies ensure your brand positioning at the top slots of the SERP.
  • Speed: The search engines are able to locate your website links and content faster than ever before. We use specific SEO techniques based on demography, product features, competition, and quality parameters. Hence, the potential users are able to view your products and services in almost all the searches. The time gap between the find the land on your home page is only fraction of a second.
  • Mobile: The vast numbers of increasing mobile users in Canada can access your website and products with ease and comfort. They are able to evaluate your brand and compare with competitors within few simple steps. Now they can follow your content and share with thousands of friends on the social media.
  • Proximity: The MRC Calgary SEO Consulting techniques bring every user into the close proximity of your brand and products at the local markets. They feel more secure and trust your brand better. This factor naturally boosts the probability and frequency of the lead conversion into sales. Our next aim is to ensure maximum sharing of your links among the social media users.
  • Ranking: The white hat techniques we follow naturally get you to the top ranking of the search engines. The process may take relatively more time for organic SEO. But the trust levels we establish at the search engine algorithms, ranking mechanism, and indexing methods are long term success formulas.

The Small business owners can’t afford the luxury of cost and time. What are the SEO strategies you have for small business?

  • No Shortcuts: at the MRC Calgary SEO Consulting, we offer any shortcut formula for your SEO success. For the organic SEO, we have specific procedures for evaluating the timeline. The approach is perfectly in line with the search engine regulations and guidelines. For the Adwords and related paid campaigns we have a special Google approved formula that works faster and smarter. Your brand can grow vertically to enhance the visibility across multiple demographical specifications, cutting across competition and geographical barriers.
  • Cost Cuts: – At MRC Calgary SEO Consulting we believe in cost cuts in promoting your brand through all forms of paid campaigns and advertising. You can easily compare our costs based on our reach, influence, trust factors, dependability, and ROI generating formula.
  • Sensational Experience: Once you choose MRC Calgary SEO Consulting, you are sure to experience success through organic and paid SEO campaigns. Your patience during the initial gestation period will surely help your brand ascend the heights of competition and establish its unique identity.

 What is Full page audit for on page SEO? How do you make it work efficiently?

  • Strategy: – Keyword section and content development are the key elements of our on page optimization. Our audit team has the business specific expertise related to product specifications, functional evaluation, safety, usability, productivity, and other connecting factors. The connectivity is between the targeted users and your brand in real time. We ensure conformance to W3C, Google, Bing, and other search engine guidelines. At the same time we give you our best in streamlining your brand identity to the expectations of all the potential visitors and users.
  • Design: Our on page strategy gets the support from our efficient page design, content quality, keyword selection & integration, Meta tags and description, page title, long tail keywords, title length, tags, images & videos, and Meta keywords.
  • Action:  Our on page optimization always includes a call for action at the appropriate locations. We make sure every reader identifies these tags and clicks on them. Our aim is to ensure maximum click ratio, besides increasing the inbound traffic volume to your website.
  • Keywords: Our selections of primary keywords are always closely related to the content core on each page. The format and style perfectly match with the flow of content. At the same time they are natural to the search engine as they are the exact words used by the searchers. The probability of moving to the SERP top increases with time, since we regularly update the keywords in the Meta tags, descriptions and other parts connecting to the page. Frequent updates to the keywords on every page ensure consistent indexing by the Google and other search engines.
  • Links: We build and develop independent links to every page in your website based on the user relevance. If a user searches for “dependable post purchase services” for a specific product, we can link it to the service page in your website. Once the users land on that page, they naturally navigate to the products page following our specialty links. The strategies we follow for linking your page with the SEO depends on every part and component of your product, with its application and relevance to the users’ “search text”.

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