Is SEO worth the money?
Search Engine Optimization (SEO) is misunderstood by many to be a magic wand that solves all your business problems. Many people think that SEO brings thousands of visitors to your website and increases your sales in a day. With such misconceptions established and accepted, many online sellers have declared SEO as dead. However, this is absolutely incorrect.
What SEO is?
To know whether SEO is worth the money anymore, you need first to clear your SEO concept. SEO is the science of the World Wide Web that keeps changing its requirements and evolves over time. The key to bringing in profits through SEO is to observe the changes, follow new trends, and design marketing strategies accordingly.
All in all, it is important to keep an eye on potential dangers that SEO comes with. When you are successful in maintaining a good balance between strategies and implantation, SEO will be worth the investment – both money and effort. If you fail to do so, SEO will seem like an outdated tool for you.
It is further important to highlight that the benefits and profits you receive from SEO vary from business to business. This is so because there cannot be a similar marketing strategy for two businesses belonging to two different niches. Every business has its own goals and objectives to meet, and so, the SEO strategy differs. Reading through the following important points, you will know if SEO is worth the money for your business.
Point 1. SEO helps rank your business at the top in search engines.
You must know what SEO actually does. Well, SEO works when you follow the requirements, such as creating SEO content by putting in keywords and using a great user interface on your website. When Google determines that your website is going well with the SEO requirements and fulfills most of them, it automatically ranks your page at the top or at least on the first web page.
So when an internet user searches for a relevant keyword, your site stands atop. This way, you are going to have a lot of visitors on your ecommerce website.
Point 2. SEO drives organic traffic to your business website.
SEO works to drive organic traffic on your business website. This happens when your website can handle all the traffic that comes; it's a way. As per SEO requirements, user experience, and the speed at which your website loads are the two important factors that Google takes into account for driving organic traffic to your website.
Point 3. SEO offers quality visitors.
While you might get a lot of visitors through paid ads, they won't be quality visitors. When you rank at the top in the search engines, people who visit your website must be serious visitors. Thus, there are more chances of increasing leads and conversions with SEO, while paid ads or PPC results in merely more traffic.
Therefore, if speedy visitors are your main concern, SEO might not be worth the money for you. SEO aims at long-term results and traffic, while paid ads have to offer short term benefits. If you think your business needs long term results, you must invest in SEO.
Point 4. SEO helps you in establishing your business’s credibility.
People usually do not think ads are credible. While a number of people are quire relevant to the purpose of paid ads, people think they are just a marketing tool. On the other hand, people highly value the websites that are appearing at the top in search engines. This automatically establishes your business's credibility in the mind of the visitor.
According to a study, only 1 to 2% of internet users navigate down to the second page of Google. Mostly, visitors like to rely on websites appearing on the very first page of Google. And so, that’s where most conversions take place.
Point 5. SEO is highly cost-effective than other ways of driving traffic.
SEO offers quality traffic, which offers long term benefits to your business. Other ways of driving traffic such as PPC are exceptionally expensive as you are going to pay a certain amount for each click on the ads that display your business and every visitor you get. When an internet user sees your ad on Facebook, YouTube, Twitter, or any other social media website and decides to visit you, they click on the ad. This way, you have a new visitor with each click.
The cost for every click, usually known as Cost Per Click (CPC), depends on ad quality as well as the competition in your business niche. You might be paying as less as $1 for every click or as high as $70 with PPC.
This makes SEO highly cost-effective and, thus, worth every dollar.
Point 6. SEO is an investment.
SEO is a long-term investment. Every dollar you pay for SEO generates results in the long run. Investing in SEO varies from business to business as per the needs and the budget. If you already are a well-established ecommerce website, you might not need to spend that much on SEO. However, if you are a relatively new ecommerce website, you need to invest more to win the competition and make your way to the top Google ranking.
Every business invests in SEO as per the marketing budget. You can increase or decrease how much you are investing over time. For a small, local business, $300 to $500 per month is a great SEO investment. For a multinational business-facing strong competition, the SEO investment has to range from $1,000 to $6,000 every month!
Keeping in view the above points, you must have a good idea of what SEO does for your business. If your business goals align with these points, you are good to go with SEO. You need to have a close look into what SEO delivers for your business particularly.
As a final verdict, SEO is definitely worth the money should you keep up with requirements and trends!