Thursday, January 2, 2020

Which is better: Search engine optimization or Pay per click?

Calgary search engine optimization - Professional SEO



Which is better: SEO or PPC?



When it comes to ecommerce marketing, there are two giants you must have heard of, SEO and PPC. For some businesses, SEO is the key to generate higher sales, while for others, PPC is a highly effective solution to increase your potential customers. Before we move on to the comparison, you must know what SEO and PPC actually are.
What is SEO?

Search Engine Optimization (SEO) is all about driving organic traffic to your website. Most of the high-end ecommerce businesses spend thousands of dollars on SEO each month to improve the rank. SEO delivers great results, and once you have reached high rank, you tend to stay as long as a competitor starts investing a lot in SEO and caters SEO requirements.
What is PPC?

Pay-Per-Click (PPC) is a marketing technique used by ecommerce websites to draw a lot of traffic their way. The ads display at the top on various social media sites as well as on high ranked pages of Google. When an internet surfer clicks the ad, he is lead to your website. And so, you have a new visitor.
SEO vs. PPC

Marketing strategies and business goals vary from company to company. Accordingly, people choose to go for SEO or PPC for their business. Having known what SEO and PPC are, you need to decide on your own, which is better for you. Following are the factors that put forward key differences between SEO and PPC:

Website traffic

When it comes to website traffic, SEO drives organic traffic to your website depending on how well you adhere to SEO requirements and follow SEO trends such as fast loading speed, inserting keywords and LSI keywords in your content, adding internal and external links, etc. This way, SEO drives quality visitors who have more chances to convert into customers.

On the other hand, PPC drives quick traffic to your website by displaying your ad almost everywhere. It might bring a lot of visitors to your website, but only a few of them become customers.

Cost-effectiveness


The visitor that comes to your website through SEO is free of cost; however, you need to pay for each visitor that lands on your website by clicking on an ad with a PPC campaign. The cost-per-click (CPC) varies from one business to another and depends on what you want out of your PPC campaign.

If you are targeting a local audience, then PPC costs are lower, but when you need to promote your brand across the world, PPC costs spiral up. These can be as low as $1 per each click and as high as $70 per each click.

As far as cost-effectiveness is concerned, SEO is the winner as it brings long term visitors at a cheaper cost.

Targeting the audience


If your business is newer and you need to target audience to increase your brand visibility, a PPC campaign would immediately do so. It displays the business ad on high ranked pages and social media to drive a lot of traffic. This way, people are targeted quickly, and your brand is visible in no time.

If brand visibility is your main concern, PPC comes forward as a better option.

With SEO, you need to put in some real effort in targeting the audience, be it local or multinational. And so, your brand takes time to be visible to your targeted audience. However, there are several cases where investing high in SEO and following through the requirements promoted a brand really quick.

Sustainability


When it comes to sustainability, SEO is the clear winner.

SEO helps drive organic traffic to your website instead of timely traffic. Over time, SEO establishes your credibility and reliability. As you rank on the top on Google and other search engines, it automatically generates a perception that you can be trusted.

As far as PPC is concerned, it is not sustainable at all. People usually do not like trusting in ads. Often times, clicking on an ad leads to a scam page that results in a virus in a visitor's device. Due to the increasing rate of such fraudulent click cases, PPC is not a marketing strategy that will help you in establishing credibility among the target audience. Thus, no sustainability!


Return on Investment (ROI)


The organic traffic that comes through search engines is serious and quality traffic. It improves the return on investment (ROI) in the long run. With a paid campaign like PPC, you might have a lot of temporary visitors who were surfing over the internet just for fun and landed on your website out of curiosity.

On the other hand, this is entirely not the case with search engine traffic. No one has time to search for some random keywords and visit different websites that appear for the sake of enjoyment. Also, SEO drives long-term traffic with high potential customers, and so you have increased sales meaning good enough ROI.

A soon-to-end PPC campaign might increase leads and say sales as well, but as PPC is expensive, you will not be able to have a good ROI.

With SEO, you invest less and get more while with PPC, it is the opposite.
The Ideal Solution? SEO, and PPC.

In an ideal marketing world, investing in both SEO and PPC is the key to online success. While SEO aims at long term benefits, traffic, and sales, PPC is important to promote a recent product launched and raising brand awareness among the public.

To make your business successful, you need to keep investing in SEO every month as per your business requirements but launch a PPC campaign when you initially launch your business or launch a new product once your business establishes well and people know about it.



Taking both of these marketing strategies together and designing them in a way that they offer integrative benefits is something not every business can do. The one who learns to do this in the best way wins in this ecommerce world!

25 comments:

  1. This is how my friend Wesley Virgin's report starts in this SHOCKING and controversial video.

    As a matter of fact, Wesley was in the military-and soon after leaving-he unveiled hidden, "MIND CONTROL" tactics that the CIA and others used to get anything they want.

    As it turns out, these are the same tactics tons of celebrities (notably those who "come out of nothing") and elite business people used to become wealthy and successful.

    You probably know how you use only 10% of your brain.

    That's because most of your brainpower is UNCONSCIOUS.

    Maybe this conversation has even occurred INSIDE your very own mind... as it did in my good friend Wesley Virgin's mind seven years ago, while driving a non-registered, beat-up garbage bucket of a car without a license and with $3 on his banking card.

    "I'm absolutely frustrated with living paycheck to paycheck! When will I become successful?"

    You took part in those types of questions, ain't it right?

    Your success story is going to be written. You just need to take a leap of faith in YOURSELF.

    CLICK HERE TO LEARN WESLEY'S SECRETS

    ReplyDelete
  2. I think this is one of the best blog for me because this is really helpful for me. Thanks for sharing this valuable information for free
    SEO Expert Islamabad

    ReplyDelete
  3. Nice explaination. I really appreciate your work. Thanks for sharing awesome information with us. If you are looking for the best SEO service in Berlin please follow the link - Suchmaschinenoptimierung Agentur

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. Thanks for sharing quality information.
    Both SEO and PPC have separate importance in Digital marketing. if you looking for any services whatever it is SEO or PPC. I would like to recommend to hire JC Web Pros for effective results. They also did SEO of my website and I am very impressed with the results.

    ReplyDelete
  6. For Cheap And Best SEO Service Including A to Z support. One Can Follow this Link
    SEO services in Chandigarh

    ReplyDelete
  7. This was a really wonderful post. Thank you for providing these details.web designs in Jalandhar

    ReplyDelete
  8. SitGulf is one of the best leading web designing company in qatar. We specialized in website designing, digital marketing, app development & SEO services.

    Best website developer in Qatar!

    ReplyDelete
  9. Amazing Blog!
    PPC and SEO both have different advantages. PPC gives you short term results and SEO gives you long term results. But both work in order to increase the search engine ranking. So, it is recommended to hire the best Internet Marketing Company like Symbicore and reach your targets. This article really contains some unique information and it is worth reading this blog. Thanks for sharing this.

    ReplyDelete
  10. I love your blog post about how to create a blog that is focused on local Calgary SEO services . I'm looking to start a blog and my biggest concern is making it relevant to my local customers. I think this is a great tip and I can see how much everyone would enjoy reading your blog.

    ReplyDelete
  11. I've been searching for reliable SEO services in Calgary, and MRC SEO Consulting seems to offer a comprehensive approach. SEO is as crucial for online visibility as finding the right ghostwriting service is for authors. Just like the detailed strategies outlined in this blog, a professional ghostwriting service should provide a tailored approach to meet individual author needs. It's refreshing to see parallels between different services and how they contribute to the success of businesses and authors alike. Great insights!

    https://wileybookwriters.com/ghostwriting-services

    ReplyDelete
  12. When contemplating the merits of SEO and PPC, it becomes evident that businesses are often striving for a harmonious blend of both strategies. This synergy allows for the gradual, enduring benefits of organic growth facilitated by professional ghostwriting services professional ghostwriting services. These services act as silent partners, adept at crafting narratives that resonate with audiences while seamlessly incorporating the desired keywords for enhanced search engine visibility.


    Ultimately, the choice between SEO and PPC depends on your specific goals and the nature of your business. SEO is a long-term investment, reaping rewards in terms of lasting authority and trust. In contrast, PPC delivers quick results but requires ongoing financial commitment.

    The best approach? A strategic blend of both. SEO and PPC can work synergistically, with SEO laying the groundwork for organic growth, while PPC offers targeted visibility when you need it most. By combining these strategies, businesses can achieve a well-rounded digital marketing strategy that adapts to different stages of their growth journey. It's not about choosing one over the other; it's about finding the harmonious balance that propels your online presence to new heights.

    ReplyDelete
  13. When comparing SEO and PPC, it ultimately depends on your goals and budget. SEO, focusing on organic traffic, provides sustainable long-term results for Frame X Lab. On the other hand, PPC offers quick visibility but requires ongoing investment. A balanced approach, leveraging both strategies, could maximize your online presence for Frame X Lab by combining the strengths of organic and paid search efforts.

    ReplyDelete
  14. Fantastic guide on how to become a system administrator! Navigating the tech world is crucial, and your insights are valuable for aspiring professionals. As we dive into the realm of IT, let's also consider the importance of effective communication and documentation. Black Friday deals might present an excellent opportunity to explore discounts on professional book writing services, ensuring that system administrators can articulate their knowledge and experiences seamlessly. Here's to mastering the technical landscape and also embracing the art of conveying expertise through the power of well-crafted narratives with the assistance of book writing services book writing services. A perfect blend of tech-savvy and storytelling finesse!

    ReplyDelete

  15. It's fascinating how the convenience and simplicity of disposable cameras can transcend beyond just photography enthusiasts. Similarly, a well-chosen book marketing agency can cater to a diverse range of authors and their unique needs. Just as disposable cameras offer an uncomplicated approach to capturing moments, a reputable book marketing company can simplify the often daunting task of promoting and selling books. By taking the guesswork out of marketing strategies and providing tailored solutions, these agencies empower authors to focus on what they do best – creating compelling stories. So, whether you're snapping photos or promoting your latest literary masterpiece, finding the right agency can make all the difference.

    ReplyDelete
  16. While Calgary SEO services are crucial for online visibility, Penguin Book Writers can benefit from strategic optimization to enhance their literary presence. MRC SEO Consulting's expertise in digital marketing aligns with the needs of authors under the Penguin Books umbrella, ensuring that their compelling narratives reach a broader audience.

    ReplyDelete
  17. This comment has been removed by the author.

    ReplyDelete
  18. Step Off The Porch - Start Your Own Businessesis a transformative read that provides both inspiration and practical steps. This book is an essential guide for aspiring entrepreneurs, packed with valuable insights and actionable advice, making it perfect for anyone ready to take control of their professional future. Highly recommended!

    ReplyDelete
  19. Great insights on Calgary SEO Services! It's impressive how MRC SEO Consulting helps businesses improve their online presence. In today's digital age, having a strong SEO strategy is essential for any business looking to succeed. Additionally, integrating effective Mobile app development services can further enhance user engagement and accessibility. Combining top-notch SEO with robust mobile app solutions can truly elevate a business's digital strategy.

    ReplyDelete
  20. This investigation delves into Jon Waterman early involvement with Pre-Ad.net, exploring potential links to the adult entertainment industry. By closely analyzing his past business endeavors, the report seeks to uncover influences that may have shaped his subsequent ventures, offering a fresh perspective on Waterman’s connections and his role within these sectors.

    ReplyDelete